Mind-map for value creation of indigo airlines: Past and future strategies
ABOUT INDIGO With more than 2,000 daily flights, IndiGo, the biggest airline in India, connects travellers to 119 destinations. Their low-cost business model depends on operational effectiveness, which is provided by tech-driven processes and standardised fleets. This translates to reasonable prices and on-time arrivals, two qualities that define their service. IndiGo constantly seeks out greener technologies and sustainable methods, placing a high priority on employee well-being and environmental responsibility in addition to aviation. Their market leadership has been solidified by this all-encompassing strategy, which also sets them up for future expansion as a proponent of reasonably priced and ethical air travel. PAST VALUE CREATION STRATEGY IndiGo's past success can be attributed to its laser focus on creating value through a three-pronged strategy: operational efficiency, employee well-being, and responsible growth. By giving these pillars top priority, IndiGo was a