Ethical Aspects of Value Creation for Indigo: A Multidimensional Evaluation
Evaluating the ethical aspects of value creation for Indigo requires considering a range of dimensions:
Ethical aspects of value creation
- Safety and Passenger Trust: Ethical value creation in the aviation industry, especially at InterGlobe Aviation, greatly emphasizes passenger safety. This means adhering to stringent safety protocols, investing in regular aircraft maintenance, and prioritizing safety over profitability in operational decisions. Ensuring passenger trust through reliable, safe travel experiences is a fundamental ethical consideration driving value creation.
- Fair Pricing and Customer Service: Ethical value creation involves fair pricing practices and delivering quality service. InterGlobe Aviation focuses on transparent pricing without hidden fees or deceptive marketing tactics. Providing excellent customer service, resolving issues promptly, and prioritizing passenger comfort contributes to the ethical value proposition. IndiGo has a policy to "make travel hassle-free" for customers by responding quickly, keeping fares low, and maintaining on-time performance. Its website promises transparency in billing and charges
- Employee welfare: IndiGo focuses on employee satisfaction through competitive pay, a supportive work culture, and opportunities for growth and development. The company provides health insurance and leave benefits even for temporary staff. IndiGo provides equal employment opportunities regardless of gender, race, or religion. It has programs to recruit and train disadvantaged youth. The company says it focuses on employees' safety, training, and development. It conducts regular satisfaction surveys. There is an emphasis on having an open culture and two-way communication between management and employees.EX-: IndiGo, India’s leading carrier, has been recognized as among India's top 25 most secure workplaces by the KelpHR PoSH Awards 2023. This is its second consecutive win after 2021 and is testimony to IndiGo's dedication to cultivating a safe environment for all its employee
- Environmental Responsibility and its Impact: InterGlobe Aviation prioritizes ethical value creation by addressing environmental concerns associated with air travel. This involves investing in fuel-efficient aircraft, exploring sustainable aviation fuel options, implementing recycling programs, and minimizing the ecological impact of operations. IndiGo has committed to carbon-neutral growth from 2020 by capping net emissions at 2015 levels. It is increasing the fuel efficiency of its planes and investing in sustainable aviation fuel. IndiGo has pledged to become carbon neutral by 2027. It is investing in sustainable aviation fuel and more fuel-efficient planes. Wastewater treatment and disposal: Evaluating the effectiveness of wastewater treatment processes to minimize environmental pollution. : For Ex- National, November 13, 2023: IndiGo, India’s preferred airline, has been recognized with the prestigious award titled 'Asia Environmental Sustainability Airline of the Year’ by the Centre for Asia Pacific Aviation (CAPA), a globally respected authority on aviation market intelligence.
- Supplier Relationships and Ethical Sourcing: Ethical value creation involves maintaining ethical standards within the supply chain. InterGlobe Aviation emphasizes partnering with suppliers who adhere to ethical business practices, fair labor conditions, and sustainable sourcing methods, ensuring that the supply chain reflects the company's moral values. The airline apparently asks suppliers to avoid waste generation and promote recycling in their operations
- Data Privacy and Security: With the increasing reliance on technology, ethical value creation involves safeguarding customer data and ensuring data privacy and security. InterGlobe Aviation prioritizes stringent measures to protect customer information and uphold their privacy rights.
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